> ## Content Index > Fetch the complete content index at: https://www.davidamayomorrison.com/llms.txt > Use this file to discover other available public pages before exploring further. # Why I’m writing this down - URL: https://www.davidamayomorrison.com/coming-soon/ - Published: 2026-09-19T08:10:34.000Z - Updated: 2026-09-19T17:20:24.000Z - Author: David Amayo-Morrison - Tags: News I’ve been thinking for a while that I should write more of my thoughts down. Not because I think everything I think is particularly important. And not because I want to become a writer or build a personal brand. I just increasingly feel like I’m living through a period that I’m going to want a record of. AI is changing remarkably quickly. The internet is changing with it. The way we search, shop, work, create, invest and communicate is changing. Some of the companies that will define the next few decades probably already exist. Others haven’t been started yet. There are things happening now that I suspect will look obvious in hindsight but don’t feel obvious while we’re living through them. And I want to know what I actually thought while they were happening. That’s really the reason for this website. I want somewhere to put the ideas that occupy my mind: AI, technology, markets, platforms, blockchain, digital commerce, the internet, society, the future, and probably plenty of things that don’t fit neatly into any of those categories. Some of what I write here will be considered arguments. Some of it might just be an observation I can’t stop thinking about. There will be predictions, questions, half-formed theories and things I strongly believe today that I may eventually decide were completely wrong. I don’t want to clean that up. In fact, that’s partly the point. If I believe something in 2026 and change my mind in 2029, I don’t want to quietly rewrite the original piece so that I appear to have always held the better view. I’d rather leave it where it is and write something new. Over enough time, the differences might become more interesting than either piece individually. There is another reason I’m doing this now. We are entering an era in which machines can produce an enormous amount of competent writing. I already use AI extensively to think, research and challenge my ideas, and I expect that relationship to become much deeper over time. That creates a strange problem. If a machine can increasingly write for me, how do I make sure that what I publish remains a record of me? I don’t have a perfect answer yet. My current answer is that AI can help me interrogate an idea, expose assumptions, find evidence, point out contradictions and make me explain myself more clearly. But the underlying thought has to remain mine. That distinction feels important. Ten years from now, I don’t want to look back at this website and find an archive of beautifully written things that an AI generated on my behalf. I want to find a record of my own mind interacting with one of the most technologically interesting periods in human history. Maybe some of the things I write will age well. Some almost certainly won’t. That’s fine. The point is to leave the timestamps intact. So this is the first one. 19 September 2026.